Concepting, Copywriting, and Art Direction
Client: Catholic Social Services of Columbus
Project: Re-invent the annual report as the principal marketing piece and a mailed fundraiser.
Strategy: Create a vibrant, story-driven piece featuring clients and core values while demonstrating the community's need for ongoing services and the organization's tangible impact.
Results: A beautiful, readable report that increased donor engagement, funds raised, and community awareness of services.
Copy excerpt: June, an 84-year-old widow whose children live hours away, had an active social life until her health declined and she could no longer drive. Our Friendly Visiting program paired her with Hannah, a fellow book and travel-lover, who visits every week to share tea and conversation. Though they are separated by over 50 years in age, these women have a vibrant friendship. And, most importantly, June is no longer socially isolated.