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Annual Report
Concepting, Copywriting, and Art Direction

Client: Catholic Social Services of Columbus


Project: Re-invent the annual report as the principal marketing piece and a mailed fundraiser.


Strategy: Create a vibrant, story-driven piece featuring clients and core values while demonstrating the community's need for ongoing services and the organization's tangible impact.


Results: A beautiful, readable report that increased donor engagement, funds raised, and community awareness of services. 


Copy excerpt: June, an 84-year-old widow whose children live hours away, had an active social life until her health declined and she could no longer drive. Our Friendly Visiting program paired her with Hannah, a fellow book and travel-lover, who visits every week to share tea and conversation. Though they are separated by over 50 years in age, these women have a vibrant friendship. And, most importantly, June is no longer socially isolated.

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