Case Statement
Research & Editing

Client: Catholic Social Services of Columbus

 

Project: Research the organization's history and project details. Significantly edit and organize existing piece.

 

Strategy: Use storytelling, client testimonials, and infographics. Rearrange data to create more continuity and maintain reader engagement throughout.

 

Copy excerpt: Located in the heart of Columbus’ largest concentration of Hispanics, the Guadalupe Center witnesses their unique, abundant challenges every day. The needs are acute, but no one is ready to give up. They are eager to contribute, but experience high rates of poverty and unemployment, struggling to provide even the most basic necessities for their children. And Hispanic children, often hungry and overwhelmed by the hardships of poverty, lag behind in school performance and then lack the confidence and education to flourish. With four times more children under the age of 5 than people 55 and older, this is the future of our community.