Strategy, Editing, & Copywriting
Client: Ohio March of Dimes
Project: Produce a comprehensive state-wide communications plan.
Strategy: Use brand-appropriate language to create strong goals and measurements. Convey the plan in layman's language for a non-marcom audience.
Results: The plan was received well by state and national officers and has since fueled a consistent, integrated communications strategy.
Copy excerpt: Our goal will be to nurture and grow our constituency base... We will create a space for sharing information and for our constituents’ stories and insights. We will also offer incentives and promotions to maintain high viewing and participation numbers. When used properly, social media has the potential to deepen our current relationships with supporters while showcasing MOD’s investment in its local communities.