Editing, Copywriting, & Art Direction
Client: Roots Up, LLC
Project: Significantly edit the size and language of an investor pitch packet.
Strategy: Create strong, branded language to be used across marketing channels. Feature the problem being solved by the new company and emphasize their identity as a social enterprise.
Results: A simplified, readable piece that became a branding touchpoint.
Copy excerpt: Roots Up Systems grow fresh produce on demand and without pesticides year-round. These fully controlled environments maintain proper levels of light, temperature, nutrients, air quality, and security.